A?"Concept Name " & Concept Name & " Created By: " & Inventor
Concept Name &
Created By: (&
Why 1B
M$Why are you attempting this project?
Why 2B
Why are you doing it now?
Why 3B
M Why do you feel it will succeed?
Why 4B
MSWhy should others have confidence in this idea and or your ability to make it work?
Who 1B
Who is my market?
Who 2B
M#Who will be my biggest end user(s)?
Who 3B
MIWho do I absolutely need (besides myself) to make this project a success?
Who 4B
Who are my suppliers?
Who 5B
Who will support this project?
Who 6B
Who will oppose this project?
What 1B
What is the basic concept?
What 2B
M>What makes it different from other concepts in the same field?
What 3B
M)What are the features and benefits (FAB)?
What 4B
M2What do you want to do with the concept/invention?
What 5B
M-What is the market for the concept/invention?
What 6B
!MYWhat resources, capital and equipment is needed to make this concept/invention a success?
What 7B
M5What are the obstacles to the success of the project?
When 1B
M'When do you want to start this project?
When 2B
M!When will you start this project?
When 3B
M(When do you want to finish this project?
When 4B
M"When must you finish this project?
Where 1B
Where is your market?
Where 2B
M(Where is your best source of investment?
Where 3B
Where are your best suppliers?
Where 4B
M$Where will you produce your product?
Where 5B
M%Where will you operate this business?
Where 6B
M@Where (geographically) will you find your largest customer base?
Where 7B
-M+Where will you penetrate your first market?
How 1B
M!How will you find your customers?
How 2B
M$How will you contact your customers?
How 3B
M!How will you sell your customers?
How 4B
M2How will you find backing/capital for the project?
How 5B
M<How will you support yourself while working on this project?
How 6B
3MBHow will you convince others to back your efforts in this project?
How 7B
M*How will you produce your first prototype?
How 8B
M1How will you market your efforts in this project?
How 9B
M&How will you profit from this project?
Why 1 CopyB
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What 1 CopyB
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What 5 CopyB
What 6 CopyB
What 7 CopyB
When 1 CopyB
When 2 CopyB
When 3 CopyB
When 4 CopyB
Where 1 CopyB
Where 2 CopyB
Where 3 CopyB
Where 4 CopyB
Where 5 CopyB
Where 6 CopyB
Where 7 CopyB
How 1 CopyB
How 2 CopyB
How 3 CopyB
How 4 CopyB
How 5 CopyB
How 6 Copy
How 7 CopyB
How 8 CopyB
How 9 CopyB
Who SubjectB
What SubjectB
What?
When SubjectB
When?
Where SubjectB
Where?
How SubjectB
Misc Notes SubjectB
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How 10B
M/How will your backers profit from this project?
How 10 CopyB
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Basic Idea Research & Development Sheet
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What inspired you to come up with this idea or concept in the first place? Did someone suggest it to you or
did you envision something new who
s time has come? Does it fill a gap in the market? Do you feel thisB
the way to become your own boss or did you want to just sell the idea to someone else?
Why is this particular idea so important to you?
Have you had this idea for a long time or is it something new? What makes you think that now is the time to
go forward with the idea. Will you loose out if you can
t start as soon as possible and will you be abB
le to
follow it through to completion without delays? Have you thought about what it will take to get started? Have
others urged you to do it know or did you make that decision by yourself.
What is the best reC
ason for doing this now?
Is it a gut feeling or do you have substantial evidence that it will succeed. If it
s a gut feeling where did it come
from? If you have evidence, where did it come from? Did you come to a conclusion on your ownBp or did others
give you facts that lead you to believe it will be a successful undertaking.
What are the facts?
Is this such a good idea that it will be evident to everyone you will need for support. Will a banker or other
lending institution feel it
s worth the risk? If you need family or outside help with the project cB
an you convince
them it
s a worthwhile project? Can you take this idea to a manufacturer in the same field and convince them
they should by it or manufacture it for you.
What makes you think you
re going to gC
et the support you need?
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Have you selected a date yet? Why have you chosen that particular date? What are the factors that helped
decide on it? Have you selected an alternative?
What is the latest date you feel you can get started? What factors determine this? Will you be ready by this
date? If unavoidable delays occur, will changing this date affect other parts of the project?
ZErIf everything works as planned, when would you like to have this project finished? Why have you chosen this
date?
EdWhen is the absolute deadline for completion of this project? Why must it be completed by this date?
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B.I.R.D.S.
Basic Idea Research & Development Sheet
For Initial Concept Evaluation Data
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This doesn
t necessarily mean geographically, but rather the sector it will appeal to
Is it for industry,
personal use, the government or recreational? will it be used by business in general or a special segme segme a special segme
Different@
When@
ProductA
Customers@
Will@
Your@
such as accounting or sales? Are race, age or gender factors which will determine your market? Will it
appeal to more than one market segment as is? Can you modify it to do so if necessary? How?
Can this be financed out of pocket or will you have to go elsewhere for the money necessary to be successful?
Have you explored the various avenues of funding available to you? What have you found? How do they
B.differ?
Which source do you like best and why?
What makes you feel they would be good to do business with? Are they close enough to drive to or will most
of what you need have to be shipped in. Are they willing and able to make changes during the project if it
becomes necessary?
Can you do it at home, or will you have to rent or buy a location for it? If you can
t produce it, who will and do
you have more than one possible supplier of finished product?
If you are planning on being the operator or retailer, where will you set up your business? Have you checked
locations? What will rent, utilities, licenses and necessary site modifications cost? Can you do the
B@work
yourself or will you have to hire someone to do it for you?
Are you going to confine yourself to your locality or do you want to be a national or even international
company? Will you need to freight product by major carrier or will someone like UPS or the Post Office
be able to handle it?
Will you introduce your product or service locally or can you penetrate larger markets? Why do you want
to start in the market you selected? Will you have more control? Will it be more cost effective?
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Who do you think will be customers for your idea? Have you decided what market segment your idea belongs
in? Will the government be a buyer for it? Will it fit into the recreational market? Have you thought of B
ways to
sell it to more than a single market? What are they? Will people buy it for themselves and can it be sold as
a gift item?
[t item?
[tem?
Of all the potential buyers/users, who do you think will be the largest purchaser? Is it limited to just one
market segment or can it be modified if necessary to sell to other markets? Will word of mouth assisB:t your
marketing and sales efforts in your market segment?
You can
t do everything by yourself
While your concept is yours and yours alone, to make it reality you
sure to require assistance. Factors to consider are financing, legal problems, prototyping and manufaB
cturing,
and marketing and sales to name a few.
What can you do without assistance? What will you need help with? Will you use family or friends, or will you
look for professional assistance? How will your hel
Clp affect cost and profit factors. How much are you willing to
give away in the way of profit for assistance?
Suppliers can make or break you
Have you checked into sources for items and outside labor necessary
to your project? Who are they? Are they reputable? Have you checked them out? How many have you called?
Do yo
u have at least 3 sources for everything you need? You need to compare prices and quality of your
suppliers products, have you called for samples from everyone of them. What is your impression of the
samples aC
nd service you received?
You can expect support from family, friends, and sometimes even potential customers and marketers for your
product. Who in you family will support you and in what way? Are there any potential partners in the wiB
offering you financial assistance? What do think their motives are? Are their any possible end users who
would be willing to support you?
Not everyone wants to see you succeed
Who are your real or potential competitors? Is there a possibility
of someone covertly trying to scuttle your project? Do you have any real enemies who could do your projB
in through actions with a third party? How will you protect yourself from those who don
t support youor might
even wish to see you fail?
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B.I.R.D.S.
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For Initial Concept Evaluation Data
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WhatB
WhatB
WhatB
WhatB
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WHAT?
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What is it exactly? How does it work? Can you prove beyond a shadow of a doubt to skeptics that it will work?
Is it an original idea or a modification of something already available? Can you patent or copyrightBH it? Have
you actually tried your idea or built a prototype that worked?
If you do have competition for your idea or invention, what makes you think it will sell? Is it actually a better
idea or product than what
s available? Does it or the person who uses it work faster, easier orB~ smarter than
they would with a competitors product? Is your product or idea a replacement for what
s currently on the
market?
What can you about your idea that might make a potential purchaser want it? Does anything it does make
life easier? Will it help someone do somthing faster than they otherwise could of? Can you translate its
feBnatures into benefits a buyer can understand and appreciate?
Can you sell what it does rather than what it is?
Do you want to have your hand in everything from design to sales? What would you like to see your idea
or invention become? What would you do if your competition offered to buy you out or even pay you not to
go ahead with the project?
Will your idea or invention appeal to the general public or does it limit itself to a special interest group? Have
you considered that it might have limited appeal? Can you interest educators in it? Would the B
government be
able to use it? Does it have household uses or recreational appeal? Would is help someone sell or even
manufacture something easier?
What exactly do you need to get started where will it come from and how are you going to pay for it? What
additional costs and/or equipment requirements might you face during the course of the project. What wiB
you do if you run out of money and/or supplies? Do you have backup financing available? Have you found
more than one supplier for your materials? How many outlets do you have lined up to market your idea or
invention.
These can be anything from a reluctant family member, a potential competitor, or a part of your idea or
invention that doesn
t work according to plan. If money is a problem, how will you handle it? How will yoB
handle possible interference with family matters. How would you handle a strong suggestion from a
competitor? Have you considered logistical problems? Are you prepared to go back to the drawing board if
idea or invention doesn
t work as planned the first time? Have you considered that despite your best
efforts, you might fail? What would you do then?
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5/15/95F
9/22/95G
Jerry KoszutH
Sample Entries
5/15/95F
9/22/95G
Jerry KoszutH
Sample Entrieserry KoszutH
Sample Entriesing this project?S
Why are you doing it now?T Why do you feel it will succeed?USWhy should others have confidence in this idea and or your ability to make it work?
Who 4
Who 5
Who 6
How 1
How 2
How 3
How 4
How 5
How 6
How 7
How 8
How 9
How 10
Misc Notes
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Why 4
When 1
When 2
When 3
When 4
What 1
What 2
What 3
What 4
What 5
What 6
What 7
Where 1
Where 2
Where 3
Where 4
Where 5
Where 6
Where 7
Who 1
Who 2
Who 3
Who 4
Who 5
Who 6
How 1
How 2
How 3
How 4
How 5
How 6
How 7
How 8
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When 4
What 1
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What 4
What 5
What 6
What 7
Where 1
Where 2
Where 3
Where 4
Where 5
Where 6
Where 7
Who 1
Who 2
Who 3
Who 4
Who 5
Who 6
How 1
How 2
How 3
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How 5
How 6
How 7
How 8
How 9
How 10
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Why 1
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Why 4
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What 1
What 2
What 3
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What 6
What 7
Where 1
Where 2
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Where 7
Who 1
Who 2
Who 3
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CONCEPT NAME
SUBJECT
WHERE 5 COPY
Who is my market?W#Who will be my biggest end user(s)?XIWho do I absolutely need (besides myself) to make this project a success?Y
Who are my suppliers?Z
Who will support this project?[
Who will oppose this project?\
What is the basic concept?]>What makes it different from other concepts in the same field?^)What are the features and benefits (FAB)?_2What do you want to do with the concept/invention?`-What is the market for the concept/invention?
aYWhat resources, capital and equipment is needed to make this concept/invention a success?b5What are the obstacles to the success of the project?c'When do you want to start this project?d!When will you start this project?e(When do you want to finish this project?f"When must you finish this project?g
Where is your market?h(Where is your best source of investment?i
Where are your best suppliers?j$Where will you produce your product?k%Where will you operate this business?
l@Where (geographically) will you find your largest customer base?m+Where will you penetrate your first market?n!How will you find your customers?o$How will you contact your customers?p!How will you sell your customers?q2How will you find backing/capital for the project?r<How will you support yourself while working on this project?sBHow will you convince others to back your efforts in this project?t*How will you produce your first prototype?u1How will you market your efforts in this project?
v&How will you profit from this project?
What?
When?
Where?
Misc Notes
d$Why are you attempting this project?
e/How will your backers profit from this project?
Ability
Confidence
Others
Should
Market
Biggest
Absolutely
Besides
Myself
Project
Success
Suppliers
Project
Support
Oppose
Project
Basic
Concept
Concepts
Different
Field
Makes
Other
Benefits
Features
Concept/invention
Concept/invention
Market
Capital
Concept/invention
Equipment
Needed
Resources
Success
Obstacles
Project
Success
Project
Start
Project
Start
Finish
Project
Finish
Project
Market
Where
Investment
Source
Where
Suppliers
Where
Produce
Product
Product
Where
Business
Operate
Where
Customer
Geographically
Largest
Where
First
Market
Penetrate
Where
Customers
Contact
Customers
Customers
Backing/capital
Project
Project
Support
While
Working
Yourself
Convince
Efforts
Others
Project
First
Produce
Prototype
Efforts
Market
Project
Profit
Project
Where
Notes
Backers
Profit
Project
IDEC0000L
5:14:42 PMM
9:08:41 PMN
Form InstructionsP
Why?Q8Concept Name Sample Entries Created By: Jerry KoszutR$Why are you attempting this project?S
Why are you doing it now?T Why do you feel it will succeed?USWhy should others have confidence in this idea and or your ability to make it work?
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